One of the high-profile projects that feature Faceshift’s technology is the upcoming Star Wars: The Force Awakens movie. "Our background is in animation for content production, so we have Hollywood studios that use the technology to make animated characters come alive," says Brian Amberg, the company's CFO, in a promotional video.
“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” The site goes on to state that it has also “ dug up further sources and conclusive links between the companies,” and that “several Faceshift employees are now working for Apple now out of Europe.”Īpple isn’t saying what intentions it may have for Faceshift’s technology, which analyzes facial expressions without the need for reference markers and using only commercially available hardware. Techcrunch says an Apple spokesperson has confirmed the Cupertino company’s purchase of Faceshift. At the time, Apple refused to comment on the alleged acquisition, but now it looks as if the rumors were accurate.
Earlier this year, unconfirmed rumors suggested that Apple had bought Faceshift, a Swiss startup specializing in real-time motion capture technology that captures a person’s facial expressions to create CGI avatars and other figures.
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